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A photo displaying the components of the Willow breast pump—the housing, bag, and flange—highlighting its simple, user-friendly, and easy-to-clean design

Reinvention

First wearable Breast Pump

A photo displaying the components of the Willow breast pump—the housing, bag, and flange—highlighting its simple, user-friendly, and easy-to-clean design

Reinvention

First wearable Breast Pump

About

Introducing the first all-in-one wearable breast pump that integrates effortlessly into a mom’s life—quiet, discreet, and completely cordless. With the Willow breast pump, mothers no longer need to schedule their lives around pumping. It can happen anywhere, anytime, fitting perfectly into their active daily routines. The simplicity of Willow’s design makes it easy to use, assemble, and clean. Its silent pumping mechanism ensures moms can pump discreetly wherever they choose.

Client

Willow

Category

Reinvention

© IDEO

© IDEO

An image showcasing 40 early prototypes of the Willow breast pump, illustrating the iterative design process and evolution of its form and functionality.
An image showcasing 40 early prototypes of the Willow breast pump, illustrating the iterative design process and evolution of its form and functionality.
A collection of early prototypes of milk bags, showcasing various design iterations aimed at improving storage and pouring efficiency.
A collection of early prototypes of milk bags, showcasing various design iterations aimed at improving storage and pouring efficiency.
"A mother wearing an early prototype of the Willow breast pump, evaluating its fit and comfort as part of the product testing process.
"A mother wearing an early prototype of the Willow breast pump, evaluating its fit and comfort as part of the product testing process.
Elger Oberwelz holding a prototype of the Willow breast pump, with product sketches visible in the background, illustrating the design process.
Elger Oberwelz holding a prototype of the Willow breast pump, with product sketches visible in the background, illustrating the design process.
A mother pressing the simple start button on the Willow breast pump, highlighting its effortless and intuitive operation
A mother pressing the simple start button on the Willow breast pump, highlighting its effortless and intuitive operation
An image of the Willow breast pump seamlessly fitting into a woman's bag, highlighting its compact, discreet, and portable design.
An image of the Willow breast pump seamlessly fitting into a woman's bag, highlighting its compact, discreet, and portable design.

Willow won the ‘Best of CES’ award when it launched as well as many other Design awards. It represented a paradigm shift, established Willow as the market leader and had many other companies fast-follow this new direction.

Willow won the ‘Best of CES’ award when it launched as well as many other Design awards. It represented a paradigm shift, established Willow as the market leader and had many other companies fast-follow this new direction.

Elger Oberwelz

Willow won the ‘Best of CES’ award when it launched as well as many other Design awards. It represented a paradigm shift, established Willow as the market leader and had many other companies fast-follow this new direction.

Elger Oberwelz

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A front view of the Steelcase Node chair in vibrant red, showcasing its ergonomic design and modern aesthetic for dynamic learning environments.

Steelcase

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Close-up of the SOG multi-tool showcasing its integrated torch and knife feature, designed for urban users seeking a sleek, multifunctional everyday carry tool.

Sog

Reinventing the Multitool

A front view of the Steelcase Node chair in vibrant red, showcasing its ergonomic design and modern aesthetic for dynamic learning environments.

Steelcase

A new Classroom Icon

Close-up of the SOG multi-tool showcasing its integrated torch and knife feature, designed for urban users seeking a sleek, multifunctional everyday carry tool.

Sog

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Learn about our approach and our services

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Contact

Let’s start a conversation

Join us for a chat to talk about your business

Learn how we work

Learn about our approach and our services

© LeapLeap

Contact

Let’s start a conversation

Join us for a chat to talk about your business

Learn how we work

Learn about our approach and our services

© LeapLeap