In a market where the term “multi-tool” is often synonymous with the leading competitor, Leatherman, we collaborated with SOG to uncover new opportunities for expanding their product range and consumer base. Drawing inspiration from the sleek form factor of a pen, we designed a collection of everyday carry tools specifically for urban users who require a compact set of hardware tools to complement their modern lifestyle. From a tool-equipped pen to a flashlight with knife to a versatile multitool with interchangeable bits and a ratchet screwdriver, the “Baton” family caters to every need.