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Innovation Leap

New Interaction Paradigm

Innovation Leap

New Interaction Paradigm

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Jacquard by Google is a platform that integrates touch and gesture interactivity into fabrics using conductive yarns. When Google teamed up with Levi’s to create a tech-infused jacket, they were looking for a design partner to ensure the garment felt seamless, intuitive, and familiar. The resulting Levi’s Commuter Trucker Jacket allows users to perform digital tasks like navigation and music control with simple sleeve gestures, enabling cyclists and commuters to stay connected without distraction, blending style with functionality. As part of the multidisciplinary team of IDEO we tackled gesture language, the Industrial design of the  Bluetooth tag, and a prototype for the Jacquard mobile app.

Client

Google x Levis

Category

Innovation Leap

© IDEO

© IDEO

Close-up detail of a first interaction prototype for Google Jacquard, showcasing the intuitive gesture-based control integrated into the fabric
Close-up detail of a first interaction prototype for Google Jacquard, showcasing the intuitive gesture-based control integrated into the fabric
“A man wearing a first-interaction prototype for Google Jacquard, demonstrating intuitive gesture-based control embedded in the fabric while commuting.
“A man wearing a first-interaction prototype for Google Jacquard, demonstrating intuitive gesture-based control embedded in the fabric while commuting.
A collection of Google Jacquard hardware prototypes, showcasing the evolution of touch and gesture interactivity integrated into smart fabrics.
A collection of Google Jacquard hardware prototypes, showcasing the evolution of touch and gesture interactivity integrated into smart fabrics.
A woman wearing the Levi’s Commuter Trucker Jacket with integrated Google Jacquard
A woman wearing the Levi’s Commuter Trucker Jacket with integrated Google Jacquard
Close-up of the Google Jacquard tag seamlessly integrated into the Levi’s Commuter Jacket
Close-up of the Google Jacquard tag seamlessly integrated into the Levi’s Commuter Jacket
Close-up of the Google Jacquard tag seamlessly integrated into the Levi’s Commuter Jacket
Close-up of the Google Jacquard tag seamlessly integrated into the Levi’s Commuter Jacket

Elger Oberwelz

Elger Oberwelz

Top-down view of a woman using the Pilates Balance Body Allegro 2 Reformer, with her hand motion elegantly captured through a light long-exposure shot, emphasizing fluid movement and controlled precision.

Balanced Body

Redefining Pilates Reformer

Virtual rendering of the Blue Origin capsule design concept, showcasing its sleek, futuristic interior and immersive spaceflight experience for civilian astronauts.

Blue Origin

Experience Space Tourism

Top-down view of a woman using the Pilates Balance Body Allegro 2 Reformer, with her hand motion elegantly captured through a light long-exposure shot, emphasizing fluid movement and controlled precision.

Balanced Body

Redefining Pilates Reformer

Virtual rendering of the Blue Origin capsule design concept, showcasing its sleek, futuristic interior and immersive spaceflight experience for civilian astronauts.

Blue Origin

Experience Space Tourism

Top-down view of a woman using the Pilates Balance Body Allegro 2 Reformer, with her hand motion elegantly captured through a light long-exposure shot, emphasizing fluid movement and controlled precision.

Balanced Body

Redefining Pilates Reformer

Virtual rendering of the Blue Origin capsule design concept, showcasing its sleek, futuristic interior and immersive spaceflight experience for civilian astronauts.

Blue Origin

Experience Space Tourism

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Contact

Let’s start a conversation

Join us for a chat to talk about your business

Learn how we work

Learn about our approach and our services

© LeapLeap

Contact

Let’s start a conversation

Join us for a chat to talk about your business

Learn how we work

Learn about our approach and our services

© LeapLeap